ETL Data Pipeline

Transform Your Marketing Data Into Actionable Opportunities.

I develop end-to-end data collection processes and custom connectors for ad networks like Facebook, Google, Bing, LinkedIn, TikTok, Snapchat, APIs, and offline data. These connectors extract marketing data from various sources, like PPC, SEO, and CPA, and present it in customized dashboards and reports for retail, marketing, and sales. My solutions use my proprietary tools built with advanced technologies like Python, GAS, BigQuery, AWS, and Google Cloud for maximum data security and accuracy.

My Methodology

I use a reliable framework to develop a tailored solution for your data and reporting requirements.

Strategy and Planning

I take the time to understand your technology stack, analytics, data & reporting needs, and business goals. Then, I create a roadmap to help you maximize data to support your objectives.
Data Pipeline

I collect data from your marketing sources and analytics tools using custom connectors and then clean, process, and transform it into a trustworthy central source for analysis and reporting.
Reporting, Activation, and Analysis

With access to clean and current data, I’ll design reporting dashboards that provide answers to questions, utilize data through custom audiences, and assist you in analyzing data to reveal valuable insights.

Data Pipeline

My Core Toolbox

Python

Programming languages, development

Python is a popular programming language that is widely used for building custom connectors and working with databases. Its versatility and ease of use make it a favorite among data analysts, scientists, and engineers.

Google Apps Scripts

Programming languages, development

Google Apps Script is utilized to create simple connectors that can integrate various applications in the Google ecosystem such as Google Sheets, Google Drive, Gmail, and Google Calendar. This scripting language provides a straightforward and user-friendly way of automating tasks, building small web applications, and interacting with Google services.

Google Big Query

Data Transformation & Warehousing

I leverage Google’s high-speed, fully-managed petabyte-scale data warehouse to import and integrate all your online and offline data. This enables to unlock advanced capabilities in data processing, transformation, analysis, machine learning, and reporting, tailored to the needs of your business.

Google Looker Studio

Data Visualization & Custom Reports

I utilize Looker Studio to design and develop customized dashboards and visual reports, providing your team and stakeholders with the necessary information for their everyday decision-making.

Google Tag Manager

Tag Management & Monitoring

I use GTM to track user engagement and conversions while reporting data to various tools and platforms. It provides a secure, flexible, and easily maintainable environment for deploying and managing analytics and marketing tags, requiring minimal IT or technical support.

Google Analytics (GA4)

Web Analytics & Attribution

I utilize GA to monitor the origin of traffic, user actions, conversions, and eCommerce, and to assess campaign effectiveness and build attribution models to gain insight into the actual ROI of various channels and marketing endeavors.